The Brief was simple. Shoot a campaign that felt human. The visual style was a combination of Sony color science, and vintage Canon lenses to lend an organic quality to the image. The director wanted constant movement, so the whole camera package was gimbal mounted for the entirety of the project. The Campaign was shot with real Arc Clients with special needs requiring special considerations for lighting, crew size, and scheduling.

Shooting on vintage lenses never intended for motion picture has its own set of challenges, but the director and the agency were open to new experiences. The real challenge? The 110 degrees of record heat for the entire week of outdoor shooting.